Sustainable & Ethical: * Name: "Fair Trade Cacao" or "Sustainable Harvest Chocolate" * Concept: Emphasize the ethical sourcing of the cacao beans and the sustainable farming practices used. Support local farmers and promote environmental conservation. * Packaging: Eco- friendly packaging made from recycled materials. The label could feature information about the farmers and the sustainable practices used. * Target Audience: Consumers who are environmentally and socially conscious. Apply 60- 30- 10 rule: 60% Primary: Dusty Gray, Lime Green, Dark Green 30% Secondary: Light Beige, Saddle Brown 10% Accent: Light Salmon, Pale Cyan, Brick Red